The Infectious Mind – How Social Contagion Shapes Our Lives
By Matilda Gosling
The Infectious Mind
By Matilda Gosling
Why do certain beliefs, behaviours and emotions spread through society like wildfire? In The Infectious Mind, Matilda Gosling explores the fascinating phenomenon of social contagion and how the people around us can influence our thoughts, actions and even our health. Drawing on psychology, science and real-world examples, the book examines how ideas and behaviours can spread through communities, particularly in an increasingly connected world dominated by social media.
Thought-provoking and thoroughly engaging, The Infectious Mind challenges readers to consider the powerful relationship between individual identity and collective influence. From social pressures and group dynamics to the complexities of mental health and modern culture, Gosling offers an insightful exploration of why we think and behave the way we do. An intriguing read for anyone interested in human behaviour, social trends and the forces shaping contemporary society.
